Keyword Research, Google External Keyword Tool Gone, What Now?
Keyword research we all need it, and we have been spoiled for many years. If you are anything like me you probably made great use of the Google External Keyword Tool. Yes its all very sad, as we had gotten used to relying on the keyword tool and were very familiar with it’s use.
There is of course a replacement over at Google the name of the new tool is Google Keyword Planner. Google have the following to say regarding this tool.
“With Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That’s why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.”
The above is a great planner if you are looking to plan an Google ad-words campaign, but from my investigations is no where near as easy to use for keyword research that is not connected to an ad campaign.
Gone is the quick search where by one could find related keywords in a flash. Whilst this is fine for Google’s main business of selling advertising. I does not help the marketer who is trying to do a quick bit of research for his or her latest project. Well we had it good for a long time and the external keyword tool was a great free resource, and what is the difference between the old External Keyword Tool and the new Keyword Tool.
So what are the major differences from the old tool?
- The new Keyword Planner as described above is more sophisticated than the old External Keyword Tool. However it does mean logging int your ad words account every time use wish to use it, and there is a learning curve to get used to it. Gone also is the ability to target the types of device you are aiming at with a given keyword phrase, i.e cell phones for local search such as a coffee shop.
- The Keyword Planner also works differently to the old Keyword Research Tool in that rather than giving us a broad match data. The tool will deliver ” historical statistics only for exact match. To decide what match type to use, add the keyword idea to your plan and review the traffic estimates for each match type” . This will be of great advantage to us according to Google, as “This change will help you get an accurate estimate of how much traffic you can expect to get with different match types. There’s quite a bit of overlap between broad and phrase match keywords,” For a more in-depth examination of these points please see Google own site on the subject Here……
What alternatives are there? <<<<<<<<<<<<<<<<<<<<UNDER CONSTRUCTION>>>>>>>>>>>>>>>>>>>>>>>>>>>>>