Keyword research is an essential part of internet marketing. We all need it and we have been using it for so many years. Many of you have probably made great use of the Google External Keyword Tool. Unfortunately, its time has ended and everyone was sad as we had all been used to relying on it for keyword research purposes.
Nevertheless, it has been replaced by a new tool called Google Keyword Planner. This is what Google has to say about this replacement tool.
With Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That’s why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.
However, there are several discussions on online community forums about how the new tool serves only the interests of those who want to use it as a campaign building tool. A lot of people in the past used the Google Keyword Tool simply for quick keyword research and measurement. That is why the new Keyword Planner has received a lot of critical reviews from the online community specifically because of some very useful features that have been taken away.
Let me highlight a few major differences that have taken the spotlight on numerous forums and discussion boards.
- While the Keyword Planner is more sophisticated and comprehensive than the Keyword tool, it requires you to log in to your AdWords account everytime you want to use it. This may not be a problem for a few users. But for a lot of people, especially business-minded ones, who put great value in time and efficiency, this is an unnecessary hassle.
- Separation of end devices has been dropped. Targeting specific devices given a keyword phrase is no longer possible.
- Retrieval of search volumes is possible only for “exact”.
For more information about how the Google Keyword Planner works, click here.
Considering that the usefulness of the new tool is still unclear, what possible alternatives are there?
FreshKey is a keyword research software that you can get for $20. It brands itself as the “Ultimate Amazon Spy Tool” as it has a search system specifically designed to target the search volumes on Amazon. But more than that, you can also switch to a Google search system that allows you to see keyword search volumes on Google.
Just like the most useful keyword research tools in the market, FreshKey gives you new keyword ideas, variations, and synonyms. It also ranks the results based on their popularity. Another interesting feature of FreshKey is that it displays a line graph beside each keyword result measuring the “trend” of a keyword.
Click here to check out this software.
Soovle is a keyword research tool that you can use for free. It allows you to see the most popular keywords on multiple search engines based on the keyword root that you type in. It even encompasses Ebay and Amazon. It also auto-generates keywords as you type in your desired keyword root so it’s also good for brainstorming.
Unfortunately, its functionality is limited to that. But it’s definitely a good start considering that you can use it for free.
Check it out here.
Ubersuggest is another keyword research that you can use for free.
It allows you to switch among several languages and get keyword suggestions. It has more than 20 languages available in its system. You can also switch among several sources i.e. from Web, you can switch to Images, or News, or Videos.
Basically, what it does is that it gives you a list of alphabetized and numerical variations for your keyword.
You can check it out here.
Wordstream Keyword Tool is a keyword research tool that can fulfill several functions. It has 4 sub-tools namely the Keyword Suggestion Tool, Keyword Niche Finder, Keyword Grouper, and Negative Keyword Tool. Essentially, what this tool can do is give you keyword suggestions, keyword-related niches, allow you to group a number of keywords based on a common theme, and help you discover potential negative keywords.
Initially, you are given 30 free searches, after which you will have to sign up for their PPC Advisor to continue using the tool.
Learn more about this tool here.
The above-mentioned may not be as good as the Google External Keyword Tool, but you can still make use of these user-friendly alternatives while learning your way around the new Google Keyword Planner.