Author: dennis

How Effective is Social Media Marketing?

Utilizing the Power of Social Networks and the World Wide Web in Promoting Your Business   Social networking sites are now considered virtual homes for a lot of people. When they open their browser, one of the tabs would probably be for Facebook, Twitter, or any other social networking site. It is really amazing how these sites have turned into huge communities bringing people closer despite space and time barriers. This is precisely the reason businesses have incorporated social networking sites into their marketing strategies. They know that this platform is a perfect place for them to market their services to a lot of people. This is how social media marketing was born. This refers to marketing techniques and strategies that involve the use of social media sites such as Facebook, Twitter, YouTube, and Google Plus. Many businesses are now employing this kind of marketing and it has brilliantly worked for them. There is no denying the fact that social media marketing has become an integral part of any kind of marketing in today’s world. The effectiveness of this kind of marketing emanates from the strengths of social media sites themselves.   Engagement Social media sites make businesses more friendly and approachable in the eyes of customers. Marketing techniques often utilize interacting with customers on a personal level. Getting into social media sites is one way of doing so....

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With Google External Keyword Tool Gone, What Now?

      Keyword research is an essential part of internet marketing. We all need it and we have been using it for so many years. Many of you have probably made great use of the Google External Keyword Tool. Unfortunately, its time has ended and everyone was sad as we had all been used to relying on it for keyword research purposes. Nevertheless, it has been replaced by a new tool called Google Keyword Planner. This is what Google has to say about this replacement tool. With Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That’s why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns. However, there are several discussions on online community forums about how the new tool serves only the interests of those who want to use it as a campaign building tool. A lot of people in the past used the Google Keyword Tool simply for quick keyword research and measurement. That is why the new Keyword Planner has received a lot of critical reviews from the online community specifically because of some very useful features that have been taken...

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Autoresponder Do I Need One and What Do They Do?

Autoresponder Do I Need One and What Do They Do? capture OK so you have have heard about auto-responders  and think it may be a good idea to get one set up to help building your all important customer list.As you have no doubt heard the phrase “the money is in the list”, and this still rings true even in today’s  marketplace. There are number of options that you can take advantage of in the autoresponder marketplace, but more about that later in this post. First let us look at how an autoresponder works and how they can be of use to us in our internet marketing quest. An autoresponder is basically just a fancy email account that give us the option to capture  the email addresses and certain other pre-selected information from our prospective customers. And then allow us to send them useful information and occasionally the odd super useful affiliate offer that you really believe in . In my opinion it is important only to promote  offers that you believe in and use or would use yourself. The hard won trust of our followers is very easy to lose and you owe it to them over deliver with great content and helpful value for money offers. Building a Strong Customer List There are many ways to start making use of you autoresponder, and building a strong list....

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Why Facebook Advertising

Why Facebook Advertising OK so there are many places that we can advertise our business on the web. For many years now both Google and Yahoo and a host of other services have offered us contextual advertising. The old contextual advertising model of catching prospects as they search using a given keyword or keyword string still works very well. However Facebook ad’s can offer much more in the way of targeting people who have an interest or a need for your product, but are not actively searching for it a the moment. Facebook holds so much data on it’s one billion plus subscribers that it becomes extremely easy to  find groups of prospects who are in your target market. Facebook ad’s are also relatively inexpensive at the moment. It is still possible to get pay per click costs of around $0.20 to $0.30 per click. Facebook ad’s also give you the opportunity to target users by using so called “native ad’s”. Native ad’s are ad’s that blend int the overall look and feel of the page that they are reading and can be incorporated into your prospects Facebook news feed. These posts look and feel to the user as if they are just another post. If you chose this method of advertising there are a number of options you can employ for the type of post you intend to...

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The importance of a Positive Mental Attitude in Internet Marketing

The importance of a Positive Mental Attitude in Internet  Marketing. Of course we must adopt a positive mental attitude to our work no matter where it is carried out. And internet work is not different. However it is very easy to lose sight of our objectives when we feel we have tried every strategy to get our work noticed, and nothing seems to be working. Although we may have times when we feel that we should just pack it all in a go and stack shelves at TESCO, or in the USA maybe Walmart.  we need to remember the old couplet “What so ever the mind of man can conceive and truly believe a man can achieve” or by the same token a woman. These couplets were written a long time ago! Below is “Think and Grow Rich” a very long but seminal video from in my opinion the greatest of all self help gurus Napoleon Hill. This video should be compulsory viewing for every young person during there senior education years. Irrespective of which type of senior education is offer in their country of origin. If this simple addition was made to the various curriculum’s in the opinion of the author of this piece. This world would be a much better and more harmonious place to live in. Now over to the man himself the late great Napoleon Hill……….....

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